{"id":4016,"date":"2025-01-13T15:12:37","date_gmt":"2025-01-13T14:12:37","guid":{"rendered":"https:\/\/abrainy.com\/?page_id=4016"},"modified":"2025-12-04T16:48:36","modified_gmt":"2025-12-04T15:48:36","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/abrainy.com\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4016\" class=\"elementor elementor-4016 elementor-3\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-5cb4f04e e-flex e-con-boxed e-con e-parent\" data-eae-slider=\"46176\" data-id=\"5cb4f04e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-568d7dd9 elementor-widget elementor-widget-text-editor\" data-id=\"568d7dd9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Status: April 28, 2025<\/p><p>This privacy policy informs you in accordance with the General Data Protection Regulation (&#8220;GDPR&#8221;), the Austrian Telecommunications Act 2021 (&#8220;TKG 2021&#8221;), and all other applicable data protection regulations about which personal data we process, for what purposes this is done, and what rights you have. It applies to all presences of Latoo.labs GmbH under the domain latoo.at as well as the associated subdomains (collectively &#8220;Website&#8221;).<\/p><ol><li><strong> Controller<\/strong><\/li><\/ol><p>Latoo.labs GmbH FN 565855 s Krau\u00dfstra\u00dfe 16, 4020 Linz, Austria Email: <a href=\"mailto:office@latoo.at\">office@latoo.at<\/a> Website: <a href=\"https:\/\/www.latoo.at\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.latoo.at<\/a><\/p><ol start=\"2\"><li><strong> Data Protection Officer<\/strong><\/li><\/ol><p>Ing. Richard S\u00f6ser Krau\u00dfstra\u00dfe 16, 4020 Linz, Austria Email: <a href=\"mailto:datenschutz@latoo.at\">datenschutz@latoo.at<\/a><\/p><ol start=\"3\"><li><strong> Definition of Terms<\/strong><\/li><\/ol><p>The terms used in this declaration (e.g., personal data, processing) correspond to the definitions in Art. 4 GDPR.<\/p><ol start=\"4\"><li><strong> Legal Bases for Processing (Art. 6 GDPR)<\/strong><\/li><\/ol><table><thead><tr><td><p><strong>Legal Basis<\/strong><\/p><\/td><td><p><strong>Typical Processing<\/strong><\/p><\/td><td><p><strong>Balancing of Interests (for lit. f)<\/strong><\/p><\/td><\/tr><\/thead><tbody><tr><td><p>Consent (Art. 6(1)(a))<\/p><\/td><td><p>Statistics, marketing &amp; convenience cookies; Google Analytics 4 (GA4); Meta Pixel; Google Maps; Newsletter<\/p><\/td><td><p>\u2013<\/p><\/td><\/tr><tr><td><p>Contract \/ pre-contractual measures (lit. b)<\/p><\/td><td><p>Processing of contact requests, contract execution<\/p><\/td><td><p>\u2013<\/p><\/td><\/tr><tr><td><p>Legal obligation (lit. c)<\/p><\/td><td><p>Tax &amp; commercial law retention obligations<\/p><\/td><td><p>\u2013<\/p><\/td><\/tr><tr><td><p>Legitimate interest (lit. f)<\/p><\/td><td><p>IT security (server logs, firewall), performance optimization (caching), legally compliant management of cookie consents<\/p><\/td><td><p>Our interest in security and functionality outweighs, as only technically necessary data is processed in a short period (cf. \u00a7 7) and anonymization\/pseudonymization occurs where possible.<\/p><\/td><\/tr><\/tbody><\/table><p>A detailed internal balancing of interests according to the guideline of the Data Protection Conference (DSK, DE) can be provided upon request.<\/p><ol start=\"5\"><li><strong> Categories of Processed Data<\/strong><\/li><\/ol><table><thead><tr><td><p><strong>Category<\/strong><\/p><\/td><td><p><strong>Examples<\/strong><\/p><\/td><\/tr><\/thead><tbody><tr><td><p>Access\/usage data<\/p><\/td><td><p>IP address (shortened only in log files and GA4), date\/time, requested URL, referrer URL, browser agent, operating system<\/p><\/td><\/tr><tr><td><p>Communication data<\/p><\/td><td><p>Name, email address, phone number, message content<\/p><\/td><\/tr><tr><td><p>Contract data<\/p><\/td><td><p>Order, payment, and invoice information<\/p><\/td><\/tr><tr><td><p>Newsletter data<\/p><\/td><td><p>Email address, opt-in timestamp, IP address<\/p><\/td><\/tr><tr><td><p>Analysis data<\/p><\/td><td><p>Page views, click behavior, source channels (GA4)<\/p><\/td><\/tr><\/tbody><\/table><ol start=\"6\"><li><strong> Purposes of Processing<\/strong><\/li><\/ol><ul><li>Operation &amp; security of the website (server logs, firewall, caching)<\/li><li>Optimization of user experience (performance caching, convenience cookies)<\/li><li>Reach, statistics &amp; marketing analysis (GA4, Meta Pixel)<\/li><li>Communication &amp; request processing (contact form, email)<\/li><li>Direct marketing (newsletter via rapidmail)<\/li><li>Fulfillment of legal obligations (retention, accountability)<\/li><\/ul><ol start=\"7\"><li><strong> Automatic Data Collection When Visiting the Website<\/strong><\/li><\/ol><table><thead><tr><td><p><strong>Data Type<\/strong><\/p><\/td><td><p><strong>Purpose<\/strong><\/p><\/td><td><p><strong>Legal Basis<\/strong><\/p><\/td><td><p><strong>Recipients<\/strong><\/p><\/td><td><p><strong>Storage Duration &amp; Justification<\/strong><\/p><\/td><\/tr><\/thead><tbody><tr><td><p>Server log data<\/p><\/td><td><p>Ensuring server operation, attack detection<\/p><\/td><td><p>Legitimate interest<\/p><\/td><td><p>Mittwald CM Service GmbH &amp; Co. KG (DE)<\/p><\/td><td><p>14 days \u2013 required to analyze security-relevant incidents retrospectively and report to authorities if necessary<\/p><\/td><\/tr><tr><td><p>Server-side caching (Redis)<\/p><\/td><td><p>Performance optimization (anonymized)<\/p><\/td><td><p>Legitimate interest<\/p><\/td><td><p>\u2013<\/p><\/td><td><p>Temporary storage up to 7 days, then automatic overwriting<\/p><\/td><\/tr><\/tbody><\/table><ol start=\"8\"><li><strong> TLS Encryption &amp; Technical Security Measures (Art. 32 GDPR)<\/strong><\/li><\/ol><p>We use TLS 1.3 (HTTPS) and implement the following TOMs, among others: firewall &amp; IDS, regular patch management, access control (least privilege, MFA), encryption of data at rest (backups), and pseudonymization of test\/development data.<\/p><ol start=\"9\"><li><strong> Cookies &amp; Consent Management<\/strong><\/li><\/ol><p>We use the Borlabs cookie banner in opt-in mode. Necessary cookies are set immediately (legitimate interest). Statistics, marketing, and convenience cookies only after active consent. You can change your selection at any time via Cookie Settings.<\/p><ol start=\"10\"><li><strong> Analysis &amp; Marketing Tools (Risk-Based Approach)<\/strong><\/li><\/ol><p><strong>Note:<\/strong> We critically monitor the case law and statements of European supervisory authorities. Should GA4 or Meta Pixel be declared incompatible with EU law, we will immediately deactivate or replace these services.<\/p><p><strong>10.1. Google Analytics 4 (with shortened IP only)<\/strong><\/p><ul><li><strong>Provider:<\/strong> Google Ireland Ltd., Dublin \/ Google LLC, USA<\/li><li><strong>Data Processing Agreement:<\/strong> Google Data Processing Terms + SCC<\/li><li><strong>Transfer Guarantee:<\/strong> EU-US Data Privacy Framework (DPF) and SCC (fallback) incl. Transfer Impact Assessment (TIA) &amp; server-side encryption<\/li><li><strong>Legal Basis:<\/strong> Consent (opt-in)<\/li><li><strong>Storage Duration:<\/strong> 14 months (property setting)<\/li><li><strong>Opt-out:<\/strong> via Cookie Settings or browser add-on<\/li><\/ul><p><strong>10.2. Meta Pixel<\/strong><\/p><ul><li><strong>Provider:<\/strong> Meta Platforms Ireland Ltd., Dublin \/ Meta Platforms Inc., USA<\/li><li><strong>Joint Controllership:<\/strong> Joint Controller Addendum (Art. 26 GDPR) \u2013 full text available here<\/li><li><strong>Risk Mitigation:<\/strong> Event deduplication, advanced matching deactivated, data filter for EU data<\/li><li><strong>Legal Basis:<\/strong> Consent<\/li><li><strong>Cookie Storage Duration:<\/strong> up to 90 days<\/li><li><strong>Opt-out:<\/strong> Cookie Settings or FB settings<\/li><\/ul><p><strong>10.3. Google Maps (embedded)<\/strong><\/p><p>Only loaded after your consent (consent). Transfer guarantee as above.<\/p><ol start=\"11\"><li><strong> Contact (Art. 6(1)(b) GDPR)<\/strong><\/li><\/ol><table><thead><tr><td><p><strong>Data<\/strong><\/p><\/td><td><p><strong>Purpose<\/strong><\/p><\/td><td><p><strong>Storage Duration<\/strong><\/p><\/td><\/tr><\/thead><tbody><tr><td><p>Name, email, phone, message<\/p><\/td><td><p>Answering your inquiry, quote preparation<\/p><\/td><td><p>6 months after final processing<\/p><\/td><\/tr><\/tbody><\/table><ol start=\"12\"><li><strong> Newsletter (Art. 6(1)(a) GDPR)<\/strong><\/li><\/ol><ul><li><strong>Service Provider:<\/strong> rapidmail GmbH, Freiburg (DE) \u2013 data processing agreement<\/li><li>Double opt-in with logging<\/li><li><strong>Revocation:<\/strong> at any time via unsubscribe link or email to <a href=\"mailto:datenschutz@latoo.at\">datenschutz@latoo.at<\/a><\/li><li><strong>Log Data:<\/strong> Retention up to 3 years to defend against legal claims (\u00a7 24(4) UWG)<\/li><\/ul><ol start=\"13\"><li><strong> Recipients &amp; Data Processors (Art. 28 GDPR)<\/strong><\/li><\/ol><table><thead><tr><td><p><strong>Category<\/strong><\/p><\/td><td><p><strong>Recipient \/ Location<\/strong><\/p><\/td><td><p><strong>Legal Basis \/ Guarantee<\/strong><\/p><\/td><\/tr><\/thead><tbody><tr><td><p>Hosting<\/p><\/td><td><p>Mittwald CM Service GmbH &amp; Co. KG, DE<\/p><\/td><td><p>DPA<\/p><\/td><\/tr><tr><td><p>Newsletter<\/p><\/td><td><p>rapidmail GmbH, DE<\/p><\/td><td><p>DPA<\/p><\/td><\/tr><tr><td><p>Web Analytics<\/p><\/td><td><p>Google Ireland Ltd., IE \/ Google LLC, USA<\/p><\/td><td><p>DPA, SCC, DPF + TIA<\/p><\/td><\/tr><tr><td><p>Marketing<\/p><\/td><td><p>Meta Platforms Ireland Ltd., IE \/ Meta Platforms Inc., USA<\/p><\/td><td><p>Joint Controller, SCC, DPF + TIA<\/p><\/td><\/tr><\/tbody><\/table><p>A detailed list is available upon request.<\/p><ol start=\"14\"><li><strong> Data Transfers to Third Countries<\/strong><\/li><\/ol><p>We base data transfers to the USA primarily on Standard Contractual Clauses (SCC) together with TIA and additional technical measures (e.g., end-to-end encryption). Our service providers&#8217; participation in the EU-US Data Privacy Framework serves only as an additional guarantee. Should SCC or DPF not withstand judicial concerns, we will suspend the transfer or choose EU-based alternatives.<\/p><ol start=\"15\"><li><strong> Storage Periods<\/strong><\/li><\/ol><table><thead><tr><td><p><strong>Data Category<\/strong><\/p><\/td><td><p><strong>Duration<\/strong><\/p><\/td><td><p><strong>Deletion Concept<\/strong><\/p><\/td><\/tr><\/thead><tbody><tr><td><p>Server log files<\/p><\/td><td><p>14 days<\/p><\/td><td><p>Automatic rotation \/ overwriting<\/p><\/td><\/tr><tr><td><p>Contact requests<\/p><\/td><td><p>6 months<\/p><\/td><td><p>Manual deletion by support<\/p><\/td><\/tr><tr><td><p>Newsletter recipients<\/p><\/td><td><p>Until revocation + 3 years (log)<\/p><\/td><td><p>Automated flagging + cron deletion<\/p><\/td><\/tr><tr><td><p>Contract &amp; invoice data<\/p><\/td><td><p>7 years (\u00a7 132 BAO)<\/p><\/td><td><p>Archiving, then deletion<\/p><\/td><\/tr><tr><td><p>Application documents<\/p><\/td><td><p>6 months or 3 years with evidence<\/p><\/td><td><p>GDPR-compliant HR deletion routine<\/p><\/td><\/tr><\/tbody><\/table><ol start=\"16\"><li><strong> No Automated Decision-Making \/ Profiling (Art. 22 GDPR)<\/strong><\/li><\/ol><p>We do not use automated decision-making processes that have legal effect or similarly significant impacts on you. Any reach-related statistics segments (e.g., in GA4) are used exclusively for anonymous performance measurement and have no individual effect.<\/p><ol start=\"17\"><li><strong> Your Rights (Art. 15 \u2013 22 GDPR)<\/strong><\/li><\/ol><p>You have the right at any time to access, rectification, erasure, restriction, data portability, objection, and withdrawal of consent. Contact: <a href=\"mailto:datenschutz@latoo.at\">datenschutz@latoo.at<\/a>. In case of doubt about your identity, we may request additional information. <strong>Right to lodge a complaint:<\/strong> Austrian Data Protection Authority, Barichgasse 40-42, 1030 Vienna, <a href=\"mailto:dsb@dsb.gv.at\">dsb@dsb.gv.at<\/a>.<\/p><ol start=\"18\"><li><strong> Obligation to Provide Personal Data<\/strong><\/li><\/ol><p>The provision of personal data is generally voluntary. However, without certain information (e.g., contact or contract data), we cannot provide the respective services.<\/p><ol start=\"19\"><li><strong> Data Protection for Minors<\/strong><\/li><\/ol><p>Our online offering is not directed at persons under 14 years of age. Should we become aware of personal data of minors, we will delete it immediately.<\/p><ol start=\"20\"><li><strong> External Links<\/strong><\/li><\/ol><p>This website may contain links to external sites. The respective operator is responsible for their content and data protection practices.<\/p><ol start=\"21\"><li><strong> Changes to This Privacy Policy<\/strong><\/li><\/ol><p>We reserve the right to adapt this declaration to accommodate changed legal situations, technical developments, or new services. The version published here at the time of your next visit applies.<\/p><p>\u00a9 2025 Latoo.labs GmbH \u2013 All rights reserved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Status: April 28, 2025 This privacy policy informs you in accordance with the General Data Protection Regulation (&#8220;GDPR&#8221;), the Austrian Telecommunications Act 2021 (&#8220;TKG 2021&#8221;), and all other applicable data protection regulations about which personal data we process, for what purposes this is done, and what rights you have. 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